90ivy

90ivy (formerly The Flowers) are the definition of the soft groove as they create the dreamiest of tracks that expand our imaginative senses. Through prominent guitar strings and a strong female vocal lead, the indie-pop band have proven their dominance in the Australian music scene. The ever-evolving and powerfully graceful foursome are easy to fall in love with as their relatability radar is off the chain, having a strong balance of happy-sad tunes that’s admirable in maintaining.

The Sydney-based band have recently released their latest single, “Shoes On The Dash”. Providing the sweetest melodies and a radiant aura that’s hard to look past, their happy-sad persona makes the foursome relatable to the masses, adding a comforting element to the music scene as we listen with awe and empathy. The track comes as part of their upcoming EP set to drop later this year.

Speaking on the track, the band said, “The past couple of years has really shaken up a lot of people’s perspectives on what’s important in life and how they want to spend their short time on earth, and Shoes On The Dash is about just that. I wrote the first verse when during a very stressful period of my life - I was doing way too much and putting a lot of pressure on myself. I lost touch with writing music and making art.

The chorus came later in the songwriting process, almost like an epiphany - kick back, go on a road trip, make art, freaking enjoy life, that’s what the chorus is trying to say, whilst not simplifying the endeavour of “being happy” either, because this crazy world we live in can certainly get in the way of that sometimes.”

Formed in 2019, the band created all of their releases in partnership with producer/engineer Pete Holz (Gang Of Youths, Peking Duk, Vance Joy). 90ivy have also taken inspiration from Hatchie's "Sure" and Alvvays' "Archie, Marry Me." Lush guitars, the 90’s vocal quality and bouncy melodies that engulf these songs were heavily influential in 90ivy’s song-making process.

Their releases have gained immense support from Spotify [‘New Music Friday’ (AU/NZ + IND), ‘fuzzy’, ‘Fresh Finds: Rock’] and Apple Music [‘New Music Daily’ (AUS), ‘New In Indie’ (USA) and ‘Today’s Indie Rock’ (USA)]. The band has also previously supported many of Australia’s most exciting artists on the come-up, such as EGOISM, Great Gable, CLEWS, Yorke, Jess Day, Obscura Hail, Teenage Dads, Etc, Moving Stills, The Million and Timi Temple.

Following on from the release of their highly successful first 2022 single, “Tiffany,” 90ivy performed a celebratory show at one of Sydney’s most iconic music venues, Oxford Art Factory, with a sold out show in April this year. It is expected that the band will have a strong lineup of support shows in the works and a headline tour on the horizon later this year.

Their 2022 EP is set to release late this year, and we encourage everyone to keep their eyes peeled for more details to become announced soon.

The PR Files are proud to be working with 90ivy and can’t wait to see what’s in store for them.